Yoga Teacher Training: Getting Clients

Let’s face it, it’s hard getting more clients.

In most cases, new teachers spend thousands on yoga teacher training courses and education, just to hope someone shows up for their classes and to support their business.

Or, you get some jobs teaching yoga, and you end up running to 5 different studios a week for basic pay.

You’ll spend more on petrol.

But it doesn’t have to be like that. Here are my top 5 tips on getting more yoga clients (that actually work).

Use Social Media

Facebook. Instagram. LinkedIn. Twitter. Website. YouTube.

If you’re a yoga teacher you should be on at least three of these platforms as your brand. The more the better.

They help you connect with your current following and also new clients. Provide value to people through sharing helpful hints and tips. Think about what you would like to see if you were following your yoga teacher.

Each of these platforms needs a different approach towards marketing and you should read up on what strategies work the best for each one. You need to learn the algorithms and tailor content to suit.

On a side note, it’s good to keep your business and personal social media life separate to an extent, to keep your brand consistency.

Brand Yourself

Think about what you want your brand to be and how you want to be perceived.

Simple things such as colours and font can influence how people will perceive you.

Think about the value you are bringing to people and why people will come to you over someone else? Build a brand around that and don’t undervalue yourself or your brand.

Remember to consider the intellectual property rights when creating your brand.

This is important if you are engaging others and when using other peoples content (e.g. photos or memes on Instagram).

Build a Network

Humans are social animals and emotional beings by nature.

Get to know others in the industry and similar industries who can help you get started. Build a network with people who can inspire you and people who will support your business. Build connections with students by getting to know them and don’t just try to sell things to them.

If you have value in your ability to teach yoga, people will ask about it, or you can bring it up indirectly.

From there, you can start to build a relationship.

This could lead to them coming in for a class or even a private yoga session or consult.

Good Service

It’s not as easy as following the above steps and magically having a bigger yoga business or client base. You need to know what you are doing back to front. You need to be an expert in your field and have a good reputation and provide a great service.

Yoga is becoming more competitive with more people offering similar services, and more so, different services.

That breaks up the market even more!

So you have to provide good service, consistently. There is no way around it.

You should also think about and define your USP (unique selling proposition).

Be Consistent

Rome wasn’t built in a day.

If you want to get new clients you need to be consistent with the way you teach yoga, and more importantly, the way you brand yourself.

People will gradually learn who you are and what your brand is. Be productive and proactive, but don’t be too pushy.

Once a seed is planted, it grows. But you also need to be consistent and think with a long term strategy, and you have to grind and hustle.

If you are interested in some general yoga coaching, feel free to get in touch or check out my next Yoga Teacher Training for my next intake.

I also have an online Yoga Business Basics Course here.

Read my sales for yoga teachers guide here

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